It is true that sports brands are always announcing partnership deals with prestigious online gambling and entertainment brands. These partnerships are a win-win situation, as both brands have an opportunity to strengthen brand awareness. Here are some ways brands can work together.
Sponsoring Sports Events
Major sportswear companies like Adidas or Nike can go into partnership with iGaming brands for events. Casinos can print their logos and slogans on sportswear as a means of advertising their sports betting or casino services to the masses at a sports event. This is an effective way for brands that are new to the business to get much-needed exposure.
Funding Charity Events
iGaming operators and sportswear brands can become involved in a local charity run or community sports event. The brands can sponsor funds to make the event a reality. The casino can advertise promotions via branded sports clothing and accessories to runners.
Selling Branded Merchandise
Brands can work together to sell sports merchandise and clothing. Sports clothing stores can sell casino-branded clothing, water bottles or protective gear to consumers to create brand awareness.
Showing Care For The Environment
Environmental concerns are at the centre of attention these days, and environmental efforts can go a long way to boosting a brand’s reputation. Brands can collaborate to show care for the environment. For example, iGaming brands can sponsor sports clothing that has been manufactured using recyclable material.
Sponsoring Cultural Celebrations
When sports clothing brands and online casinos collaborate to fund local festivals and cultural events, it will show that they care about the community. This will help to create brand awareness in the community.
iGaming brands like Griffon Casino can partner with major sports brands to make community events a reality. When a sports brand has built consumers’ trust over a long period of time, gambling operators can draw from this consumer trust to enhance their own reputation.